Dealership Certification Achieves New Milestone

By Thom Dammrich

When Crow’s Nest Yacht Sales of Newport Beach, Calif., received official “Certified” status earlier this month, the Marine Industry Dealership Certification program achieved another major milestone—certification of its 400th dealership. The program was launched less than three years ago (in November 2005), and to date more than 600 dealerships (617, to be exact) are enrolled—407 of which have completed the requirements and earned the official “Marine Industry Certified Dealership” designation.

Wow! This is an impressive accomplishment just a few short years into the Dealership Certification program. To have 400 dealerships all across the country having earned Marine Industry Certification clearly demonstrates the industry’s commitment to excellence and its drive toward continuous improvement.

More than 64 million consumer impressions online and in print have been delivered through Dealership Certification marketing efforts since December 15, 2007. Banner ads featured on the home pages, feature pages and dealer locators of three of the industry’s top boat search websites—,, and—coupled with public relations have been a driving force in these efforts. In addition to widespread buzz among boat buyers, another benefit of the program is direct access to the Discover Boating Lead System.

At its core, Dealership Certification is designed to help improve the quality of consumers’ sales and service experience and grow the overall industry. While there are many benefits to a dealership for participating in the program, there are also numerous, equally significant benefits to the consumer. Everyone wins when it comes to this industry program!

Don’t forget: A full list of Marine Industry Certified dealerships is available on both and, and the “Find a Certified Dealer” area of is now one of the sites’ Top 10 most visited pages.

For additional information about the Marine Industry Dealership Certification program or specific details regarding how to enroll, contact Dealer Certification program manager John Warnik at (312) 946-6500;

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