When it comes to selling a boat online, most people are looking for a quick and efficient way to cash out. Selling a boat can be compared to selling a house – if you don’t approach it the right way, it could end up becoming a long process, eventually taking away from its desirability. It’s human nature to want something new to the marketplace. New listings are like fresh meat and you need to position your product in the right way to make an impact. Potential buyers need to feel like they are ‘snapping it up’. We’re here to help present your boat and reach more people – not just your immediate area, but across the country – to give your post the boost it needs.
Location, Location, Location
A selling platform’s geographical scope is a key determining factor in ensuring that your boat will gets as much coverage as possible. Regardless of whether or not you want the convenience of a local buyer, the more people that view your ad, the more likely you are to find the right buyer. Therefore, listing with the country’s largest boating marketplace will give you the best possible chance of reaching buyers within your local region.
Remember that buyers won’t come out of the woodwork unless they have viewed your ad. And you never know: a potential buyer that may live in New York in the Summer, yet has a winter home in Florida just across the road from you, might make selling locally on a large platform easier than you may think. Boat Trader’s audience stretches throughout the entire United States meaning there are many keen boaters out there.
How Boat Trader Finds You The Right Buyer
Thanks to Boat Trader’s search filters sellers can reach interested shoppers who are able to find their listings faster and locate the exact vessel they’re looking for within a range of specified geo-targeted locations. When you list a boat as a seller, local buyers can be notified automatically if the vessel matches their criteria, helping you sell your boat faster. So, for instance, if you list your boat for sale within a geographic range of a potential buyer who is searching for something similar, they will be notified immediately.
Whether you’re looking to upgrade or cash in on your investment, it is important to consider a number of items before listing your boat for sale. Here are some tips to sell your boat quickly from the experts at Boat Trader.
- List your boat on the right platform—consider boating marketplaces first
- Be sure to target local buyers
- Include high-definition photos and include a video to enhance your listing
Choose the right advertising platform and package
Start your selling journey on the right foot by selecting the most suitable advertising platform and package for you. When deciding which social platforms work well for you, it is worth bearing in mind that although social marketplaces like Facebook and Craigslist may sound convenient, they are often less focused, with a diluted boating audience. These sites have a lot of noise and are less likely to have focused buyers compared with YachtWorld, boats.com and (ah-hem) Boat Trader. While we don’t want to toot our own horn, we have to mention that Boat Trader receives over 2.1 million unique monthly visitors and 31.6 million average monthly page views. If you want to capture the largest audience of American boat buyers, Boat Trader can do that for you in just a few simple steps.
While it is always a good idea to keep a keen eye out for fraudulent buyers and sellers. Boat Trader has systems in place to provide fraud protection. In addition, you can rest assured that your personal information will not be shared with third-parties either.
Interesting facts about selling on Boat Trader:
- 75% of private boats we list are sold within 12 weeks
- We auto-populate all your boat info automatically to save your time
- You can list your boat for sale in under three minutes
- You only have to follow a few simple steps to sell a boat
Once you have chosen which site you are listing on, the next step is to select the right package for you. Now, while you may be tempted to opt for the cheapest option, the phrase ‘you get what you pay for’ rings true in this scenario. Boat Trader’s enhanced package generally sees a higher turnover of sales, and while the up-front cost may seem high—when you work out the percentage against how much it costs to shift your boat quickly and efficiently, the money spent on the package really does pay dividends.
Ready. Set. Action!
Once you have chosen your package the fun part is getting creative. Shooting videos and taking images can be kind of fun. Now you don’t need to go as far as hiring models in the backdrop but a little bit of effort goes a long way. This part is crucial to get right (remember that game of chess—well if you want to check-mate, this is how it’s done). High-quality images are really important when selling a boat—particularly during the COVID pandemic—as many viewings are carried out virtually. Enhanced or premium packages will optimize your search results. Include as many photos/videos as possible from as any different angles as possible. In addition, consider offering a “FaceTime” or Google Hangouts walk-through with potential buyers, and try to schedule the live video chats back-to-back to save yourself time.
A well-designed ad will enhance your ad. Because we know how important this step is, we have created a helpful guide to educate you on how to video and photograph your boat to make it look like it’s the same boat, but on steroids.
In summary, the best website to sell your boat will have a boat-focused audience, a large geographical scope, a range of advertising packages, a fraud-protection system in place, an easy selling process and a range of advertising packages. Once you have optimized your listing, it’s up to you to roll up your sleeves and turn up the charisma. Think less car-dealer salesman, and more marine expert. Good luck!