About Boat Trader
Boat Trader was launched in 1996 as the online counterpart to the Boat Trader MagazineTM in circulation across the United States. In 2006, the magazine and website joined forces to offer boat dealers and private party sellers a print and online solution for boat sales. Throughout 2009 and 2010, the market demand for online boat listings increased, and the company focused its efforts on the Internet. Since 2010 Boat Trader has been part of Boats Group and operates alongside the leading recreational boating brands of YachtWorld, boats.com and CosasDeBarcos.
As part of Boats Group, Boat Trader holds its position as the largest American marketplace for buying and selling boats, engines and personal watercraft. Its consumer audience, averaging 1.7 million-strong each month, has continued to grow with 160,000 boaters subscribing to receive listings, tips and boating information. Boat dealers and private party sellers across the United States list their boats for sale on Boat Trader to reach a highly engaged audience through effective online advertising and a suite of products that includes inventory and lead management, website solutions and market intelligence.
Today, Ian Atkins is President of Boats Group, which continues to build best-in-class software to support the brokerage community with a commitment to innovation and service, developing and applying leading-edge technology for our commercial customers and a superior experience for prospective buyers.
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